I talked about this briefly on one of my social media pages a while ago, and I’m doing this again because there is this serious need for persistency in making the Nigerian movie industry (Nollywood) realize that wasting people’s time is not the only thing they should be capable of. I mean, shouldn’t there be much more to Nollywood movies than just making smart people dumb and making dumb people dumber? How movies could be used to promote virtues and vices cannot be undermined. There are good numbers of the countries of the world that have successfully promoted what they want of their people via there movies; America for instance has been able to promote homosexualism, transgenderism and the “alternative family” via their movies (at least 9 of every 10 American movies you watch will surely say something about same-sex intercourse and relationship, and transgender). India as well has been able to promote Science, Technology and the Indian cultures via their movies (you can barely see one Indian movie that would not talk about or represent the three things afore-mentioned). In fact, it becomes okay to think every movie industry has something it promotes. But the question to ask is: what is Nollywood promoting?
Every time I try to think about what it is that Nollywood promotes, the things that come to mind are never what we can appreciate. Though there are the exceptional movies coming from Nollywood of recent, but it’s disappointing that most of the Nolly-movies are always around promoting the vices—not to even talk about the awful production yet. What vices do I see the movies promoting? I see the Igbo movies promoting sectional superiorism, I see the Hausa movies promoting the gap between their rich and their poor (the caste), and the worst of them, I see the Yoruba movies promoting thuggery, violence, cusses and vulgar. Then I wonder, why do we even need to have sections in Nollywood? Why does it have to be Igbo-Nolly, Yoruba-Nolly and Hausa-Nolly? We are not the only tribal country in the world; the extreme loyalty to tribes and ethnics doesn’t gave to always show in ow we organize and how we associate.
God bless the makers of the Nigerian movies and actors I grew up with; because they thought me most of the life lessons I know now. But now, what Nollywood is teaching the children is out of thought—even the so called “children friendly movies” are composed of vulgarities, cusses, slangs and violence; and that is disheartening! Nollywood needs serious re-vitalization and re-orientation of their members! The movie censor board needs to go back to the boards too. Nollywood can be used to promote the interest of the countries too, just as much as education could do. In fact, one could learn faster and imbibe more quickly what they see on the TV than what they are told in classes. So Nollywood could be used to educate too. Nollywood could be used in promoting virtues, our cultures, all-round development, and the awareness to our societal needs using their movies. Nollywood need to wake up to their call and see their job as beyond all the things that cannot stir the mind nor enlighten a person in any way.
Olusegun Peters is a businessman, an investor and a scholar. He is the founder of primerinfotech.com and pec-ng.com. He is passionate about contributing his knowledge to impacting as many people as possible one person at a time. Read more about Olusegun Peters here